Consumer Perceptions and Behaviors on Digital Payment Adoption Among Older Generation Z and Younger Millennials in Phnom Penh, Cambodia

نویسندگان

چکیده

Purpose: The study's goal is to better understand how older and younger generations in Phnom Penh, Cambodia, behave when it comes using digital payments. Investigating the choice of mobile payment application Penh region another objective this study. Here, also investigated usage, economic situation, adoption payments are related.
 
 Theoretical framework: One most well-known research models on consumer behavior among new technical systems emphasizes influence geography, socioeconomic status, specific traits acceptance. concept considers factors including social effects, credibility requirements, effort expectations, performance requirements determining best application.
 Design/Methodology/Approach: Unified Theory Acceptance Use Technology (UTAUT) model K-mean clustering for distance status studies were used paper select 150 locals from target population order study behavioral intention accept method Findings: result we aimed show analyses Digital methods, sharing, receiving, storing evidences, that generation started understanding by Khmer language accepting transactions known customers. current Sathapana English Language wide ranges through Phom region. trying exhibit purpose across e-commerce activities, generation.
 Research, Practical & Social implications: elder Z handled regional like banking, home tasks, loan repayment, peer lending, travel, local marketplaces Khmer. subsequent millennials incorporated cross-border Khmer.
 Originality/Value: Bringing up a Platform shall make positive change economy circulation people country. Unless trust payments, they cant share their money business or basic operations run government. Thy Payment applications customers services systems.

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ژورنال

عنوان ژورنال: International Journal of Professional Business Review

سال: 2023

ISSN: ['2525-3654']

DOI: https://doi.org/10.26668/businessreview/2023.v8i8.3647